How Mobile Developers Can Maximize Revenue
At inneractive, once we integrate our SDK into an app, that is only the beginning of the long process of maximizing the developer's app revenue. We then monitor the performance of our ads in real time and work with the developer closely on an ad placement strategy and QA.
Since the information is monitored and measured by our reporting system, we are constantly finding new patterns and behaviors when it comes to mobile ads. The distinguishing factor about inneractive is that we are on the side of the developer, so we figured why not share the information we have gathered, with you, the developer? So we did, and we are sure you will find the information to be useful and practical when it comes to monetizing your mobile app.
The full post appeared on GigaOM, and you can read it here.