Apple Rejects App for Lacking Functionality, then Releases it Itself
Apple's approval policies for the App Store are well known. Whether it is because there is a lack of interest, offensive content, or a functionality not supported by iOS, Apple rejects new apps left and right. It was therefore no surprise to anyone that Apple rejected an app calledÂ Ads Tube, that aggregated all of Apple's ads into one place.
Apple recently threw its gloves into the mobile advertising ring with its own ad platform, iAd. Of course coming from Apple, iAd is well known for its interactive ads and beautiful design, so when a developer (who you can see in the video below) decided to put all those iAd banners into one app, she had no reason to believe Apple would reject it.
To her surprise, the app was indeed rejected for a "lack of functionality", and joined the long list of apps turned away from the Apple kingdom. Again, no surprises there... However, here is where it gets interesting.
Apple announced today that it is releasing a new app called iAd Gallery. Can you guess what the app does? Yes, it displays all of Apple's advertisements in one place. Wait, so let me get this straight. Apple rejected an app from a developer, not because it invaded Apple's territory but because it lacked any value for users, and then Apple goes on and releases the very same app itself? That has to be some sort of record.
We have heard of apps being rejected because they claim to be too close to something that Apple itself does. See Google Voice. This case is different. The way I see it, there are two options here. Either Apple blatantly lied to this developer by covering up the rejection with a "lack of functionality" excuse, because Apple was about to release their own version of the same app, or they liked the idea so much, that they rejected it and stole the concept to develop their own version. Either way, doesn't look too good for Apple.
iAd is one of many ad networks in the mobile marketing landscape. There is no denying the great job Apple did with their in-app ads, but when you work with inneractive and our 70+ integrated ad networks, you get global access to ad networks and local ad agencies. This translates directly into a higher fill rate and more money in the pocket of the developer.
What do you think of this move by Apple and are you surprised?