New Android App Blocks In-App Ads: One App or a Trend?
As the mobile advertising industry continues to grow, new and exciting solutions are introduced daily. The basic premise of this market, and the foundation of everything we do here at inneractive, is that developers deserve to make money from their apps, which they spent a lot of time developing. (if you're a mobile developer on any platform and this sounds about right to you, sign up with inneractive now!) However, there is a Catch 22 when it comes to apps.
If developers want to make immediate return on their investment, many have the misconception that they have to charge for the app. However, if your app comes with a price tag, the potential audience of people who will download it, decreases significantly. With over 81% of app downloads in 2011 going to be free apps, people do not want to pay for mobile apps. If you, as a developer, do not reach a large audience, then your $0.99 price tag won't bring you very far.
The solution is of course in-app advertising. Yes, users should be able to download apps for free, but on the flip side, developer should be able to generate revenue, so if you are creating an app, offer it for free, reach mass audience, and integrate ads to ensure that you get paid for your hard work!
So far, so good. A few days ago, a new app was introduced on the Android Market that placed a road block in this entire process. Ad Block Trial, an app that will only work for three days and only if you have not installed Task Killer, supposedly manages to block all in-app advertisements in Android apps. How does it do this? Simple! In order to serve an ad, the device needs connectivity. Ad Blocker enables users to select which apps to disable ads for, and when that app is launched, the app disables all data connections on the handset. Pretty basic stuff.
For starters, before installing this app, read the users' reviews, they are not good. Additionally, without preaching and taking the moral high road, this app, or others like it that might actually work, are damaging to users, developers, and the entire industry.
Users have the choice to pay for apps, but if they want the app to be available for free, in-app advertising is the so-called "price" they have to pay. Why? Because the developer behind the app has spent countless hours and days trying to create a superior product that you will download and enjoy. Does that developer not deserve to be paid for his/her time and expertise?
At inneractive, we considered all this when creating our SDK, and we left the choice in the hands of the developer. If our developers want to make their app dependent on internet connectivity, they can choose to do so. However, when integrating our SDK, developers can choose to enable offline access to their app. In such a case, when a user activates Flight Mode or just disables their data connection, the app will still run, just without ads.
Of course, the ideal situation in our minds is for our developers to offer their apps with ads, which requires a data connection on the device itself, something that is pretty much a given in today's world. As MobileEntertainment put it, this new app will not threaten Rovio's Android revenue, which is all from in-app ads, but if this app is a sign of a new trend in mobile apps, it will be interesting to see Google's reaction.