Check out Inneractive’s popular ad tech blog.

‹ Go Back

Android Developers Who Charge for their App Can Say Goodbye to Revenue

Android Developers Who Charge for their App Can Say Goodbye to Revenue

We have been saying this for years, the future of app monetization is in-app advertising. That is easy for us to say, as inneractive has the most advanced and comprehensive ad mediation platform for your cross-platform ads. However, when Distimo analyzed the Android Market and concluded that paid downloads are a complete failure, it just makes us want to say "we told you so".

Distimo, the industry leader in app store analytics, just released yet another eye-opening report, this time focused on Android and the Market's download numbers. The stats are shocking.

If you are a developer and are targeting the wildly popular Android platform, there are a few things you should know before deciding how to monetize. The following are some of the latest findings of the Distimo report on the Android Market:

  • In the Android Market, over the past few years, less than 100 apps have been downloaded at least 5 million times.
  • Only Google Maps has been downloaded 50 million times, making it the most popular Android app.
  • 80% of all paid apps have been downloaded less than 100 times until now.
  • Only two paid Android apps have been downloaded more than a half a million times. In the Apple App Store, 6 apps reach those numbers in two months in the U.S alone.
  • There are only 5 Android games that cost money and have reached 250,000 downloads. The App Store has ten in the U.S over the past two months alone!
  • When it comes to reaching the top of the store, only 26 apps achieved a top 10 spot in the Market during April, while 94 reached the top of the App Store.

Distimo has a lot more information as well in its latest report, and as a developer, present or future, we recommend you check it out. You can download the report here.

More blog posts

Bite Sized Insights: Ad Unit Evolution

Bite Sized Insights: Ad Unit Evolution

In another part of our on going series presenting insights on the Ad Tech industry our Director of Publisher Development, Desiree Tunstall, shares her thoughts on how...
Read More
The 10 Plagues of Ad Tech

The 10 Plagues of Ad Tech

By: Einav Dinur, Director of Marketing & Business Strategy This week, Jewish people ‘round the world are celebrating Passover (you know, Matzo balls, Manischewit...
Read More