Check out Inneractive’s popular ad tech blog.

‹ Go Back

Mobile Device Screen Size and its Affect on Advertising Revenue

Mobile Device Screen Size and its Affect on Advertising Revenue

By: Hillel Fuld

By now, you are all too familiar with the challenges associated with app development. Monetization of mobile apps is no picnic and developers continue to struggle with the pay-per-download model. Well, mobile advertising is the hot space right now and even Facebook is jumping on the bandwagon.

But guess what? Even mobile advertising has its challenges and needs to be done right. We have noticed a very interesting and practical correlation between screen size and CTR. If you are a developer or an advertiser, you are going to want to check out our infographic below.

More blog posts

Video rising by the numbers

Video rising by the numbers

We’re bullish on mobile video and the industry agrees, and eMarketer’s recent report supports this claim. Based on a survey conducted...
Read More
Ad Fraud Myths Debunked

Ad Fraud Myths Debunked

Methbot’s discovery in late 2016 brought ad fraud to the forefront of the digital advertising agenda. With fraudsters reportedly...
Read More