Mobile Device Screen Size and its Affect on Advertising Revenue
By: Hillel Fuld
By now, you are all too familiar with the challenges associated with app development. Monetization of mobile apps is no picnic and developers continue to struggle with the pay-per-download model. Well, mobile advertising is the hot space right now and even Facebook is jumping on the bandwagon.
But guess what? Even mobile advertising has its challenges and needs to be done right. We have noticed a very interesting and practical correlation between screen size and CTR. If you are a developer or an advertiser, you are going to want to check out our infographic below.