By: Hillel Fuld (@hilzfuld)
Big news! Nokia today announced the launch of the Nokia Ad Exchange (NAX), the first full-featured ad exchange to support monetization and app discovery for developers across all platforms. That’s right, Nokia will offer developers on competing platforms the ability to monetize their apps. Sign up right now, right here.
Powered by a partnership with inneractive, NAX empowers developers – regardless of platform – with immediate access to more than 120 ad networks and agencies. NAX also gives developers control over network optimization, mediation and real-time bidding with a single integration at a global scale.
“With the launch of NAX, Nokia will enable developers to simply and effectively monetize their apps, as part of our continued focus on supporting the developers ROI to build successful businesses” said Richard Kerris, VP & Head of Global Developer Relations, Nokia. “We developed this platform, with inneractive, to put control into the hands of all developers so that they can realize the best monetization solution for their apps.”
NAX is the first fully expanded exchange program which delivers immediate value to developers by connecting them with a wide array of crucial partners (over 120 global demand partners) and services in one place regardless of the platform on which the app was developed. NAX utilizes inneractive’s Hybrid Mediation technology, which gives developers the ability to leverage both automatic optimization and manual control of networks. Within Hybrid Mediation is a “Campaign Uploader” feature that lets developers take ad revenue generated on one platform and re-invest it in app promotion on other platforms. NAX is available and allows monetization in 200 countries.
Offer Yehudai, Co-Founder and President of inneractive said, “In launching NAX, Nokia has created a true value proposition for all developers and a platform where networks and agencies can find an exclusive, relevant audience. We are proud to be working with Nokia to power this truly disruptive and innovative monetization solution.”
Sign up for NAX here.