Inneractive Adds 5 New RTB Partners to Bring its Premium Mobile SSP to the Next Level
SAN MATEO, Calif., June 5, 2013-- Inneractive, the industry's leading mobile SSP announced today that it has kicked off new partnerships with five leading demand partners that will boost the real time bidding (RTB) layer of its monetization platform and enhance its programmatic buying.
The new partners include madvertise, Human Demand, MdotM, Smadex and Mediasmart. The new partners will enable mobile publishers to ensure that their in-app inventory receives the highest bid per impression, which means a greater return for the app's traffic. This will both increase the ad quality/user experience for the end user, and ultimately, the revenue for the publisher. In RTB, the optimization process occurs in a truly real time fashion and includes a "Second price auction" functionality, which is well known in the online advertising world.
"The partnership with Inneractive has been an important step for us as part of our strategy. madvertise enables companies worldwide to leverage the power of mobile advertising and we are pioneer in mobile real-time bidding. Our company provides the basis for advertisers' excellent performance results and our focus on our clients' return of investment leads to the most sophisticated mobile RTB infrastructure available in the market," said Jana Sievers , Head of Global Supply at madvertise.
"We are extremely excited to partner with Inneractive, one of the key players in the mobile adtech space," said Howie Schwartz , Founder and CEO of Human Demand. "Our agency and brand clients are seeking full transparency into their mobile media and we're happy to help lead the charge towards more visibility and control over advertising placements, and this partnership with Inneractive allows us to do just that at scale globally."
Offer Yehudai, Co-Founder and President of Inneractive explains; "Inneractive is constantly adding new features to its SSP including additional verticals, as well as hyper local targeting and better audience segmentation. The inclusion of the leading players in the mobile RTB space is a welcome addition to our platform."