Programmatic is the new norm. That was clear this year at Programmatic IO as the conversation has completely shifted from talking about programmatic as a possibility (“if…” and “when…”) to a reality (“now…”). eMarketer estimates 4 out of 5 US digital display dollars will transact programmatically in 2017 and by 2018, only a few months away, nearly three-quarters of all video ad dollars will transact programmatically.
Advertising has always focused on the audience but programmatic’s role has become increasingly valuable for the buyer who wants to reach audiences and the publisher who wants to package them. And when both buyer and seller have a shared vision, that’s reason to celebrate and that we did!
Inneractive sponsored the Welcome Party on the first day of the conference and was thrilled to have the room filled with industry peers for an evening of cocktails and (more) tech talk. If there are any naysayers left in the room, it’s time to join the (programmatic) party.