Inneractive's industry-leading mobile video capabilities are VAST 2.0 compliant and cater to both mobile website publishers and developers of native applications running iOS (4.0+) and Android (2.2+).
Publishers using the Inneractive SDK now have access to video capabilities out of the box in the form of engaging full screen video ad served within an embedded HTML5 video player. Ads are auto-played, skippable, clickable, and easily closeable.
Inneractive publishers also get full visibility and control over video buyers bidding on their inventory, may set floor prices, and/or remove unwanted demand sources.
Inneractive offers video ad formats with full support of 15-30 seconds, pre-rolls, as well as in-app full-screen interstitials, either user-initiated or auto-played. The preferred format is MP4, which is widely adopted in the industry for Mobile VAST.
Inneractive AdWatch enables mobile publishers to view the ads served, in a fully transparent manner. In other words, to experience what the users experience and take actionable decisions in real time.
AdWatch effectively samples ad inventory from Ad Networks, Direct campaigns and Real Time Bidding DSPs utilizing all specific targeting parameters per application. It enables real time advertisements review, alerts of non-compliant ads, providing actionable identification of ad source, all in a beautiful, easy-to-use interface.