About us

Inneractive is a global technology company, developing a next generation platform for the programmatic trading of mobile video ads, in a data-driven environment.

Inneractive, a Fyber (Ticker: FBEN) company, is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.

Team Members - Ziv Elul

Ziv Elul

Chief Executive Officer

Ziv Elul co-founded Inneractive in 2007 and served as its CEO until taking over the role of CEO for Fyber N.V. in July 2017. He heads the integration of Inneractive with a strong focus on operations in the Group overall, ensuring the swift transition towards a fully consolidated technology platform. He brings 15 years of industry and management experience that helps guide the company through the deep waters. In addition to his role at Fyber, Ziv serves as a Lieutenant Colonel in Israel’s Reserves Corps and and is a member in the Israeli branch of YPO (Young President’s Organization), a global network of young Chief Executives. Ziv is deeply involved in the local high tech and startup ecosystem and mentors and advises young entrepreneurs. He holds an Executive MBA which he graduated from with honors.
Team Members - Dani Sztern

Dani Sztern

Deputy Chief Executive Officer

Dani served as Inneractive's COO since March 2014, before taking the role as Deputy CEO for Fyber N.V. in July 2017. He brings over 20 years of diverse experience at large public and private companies, mainly in the software industry, as both COO and CFO. He has vast exposure of financing in both private and public markets and actively managing M&A processes. For Fyber, he heads corporate development and the integration process of the acquired assets, overseeing the global operations and driving growth and optimization of processes across departments and offices.
Team Members - Yaron Zaltsman

Yaron Zaltsman

Chief Financial Officer

Yaron leads the global finance organisation for Fyber. He brings extensive knowledge of working within public companies worldwide, and specifically on the Frankfurt Stock Exchange. In his last CFO role he led the 2015 IPO of ADO Properties (market cap €1.5bn) on the Frankfurt Stock Exchange, raising €0.4bn.
Team Members - Crid Yu

Crid Yu

Chief Operating Officer

Crid Yu’s digital career started at Google where he spent 8 years building their businesses in China, Southeast Asia, and other geographies. At Google he was also an early leader on developing monetization strategies for YouTube and lead a team to launch a new premium ad network. Since 2011, Yu has held several roles in the startup world: among others, he ran strategic partnerships at Buddy Media (sold to Salesforce.com) as well as the North America business for InMobi, the largest independent mobile ad network globally and scaled the business for Jana Mobile 3x to become a leading mobile marketing platform in emerging markets.
Team Members - Offer Yehudai

Offer Yehudai

President & Co-Founder

Offer co-founded Inneractive in 2007. He brings deep industry knowledge and thought-leadership in mobile, ad tech and media. Offer oversees the product development, marketing, business strategy and strategic partnerships for the group. He is driving the joined product roadmap of Fyber, ensuring a smooth transition to one integrated technology platform.
Team Members - Welby Chen

Welby Chen

Chief Business Officer

Welby leads all revenue and business operations for Inneractive worldwide. He is a seasoned executive with 20 years of experience at companies such as Microsoft, Nokia and US West Communications. Most recently, he spent 4 years at VEVO as one of their early employees and helped build and scale out their award-winning sales organization. Prior to that, Welby spent 8 years at Microsoft in support, product and management roles across the IT, Office and MSN business units.
Team Members - Erwin Plomp

Erwin Plomp

Chief Business Officer

Following the acquisition of Falk Realtime, Erwin joined Fyber to lead global business development efforts. In this role Erwin oversees the global RTB business of Fyber. He has been managing, co-founding and developing ad-tech companies since the year 2000. He previously served as CEO of Falk Realtime, CEO of eValue Ventures, President EMEA of Eyewonder and as regional director for Doubleclick/Google. Erwin also served as a member of the board of programmatic demand side platform Strikead.
Team Members - Henrik Basten

Henrik Basten

Chief Technology Officer

Henrik leads the company’s technology team, including the end-to-end engineering and management of Fyber's technology platform. Henrik has been building technology for the ad economy since the year 2000. He previously served as co-founder and CTO of Falk Realtime, an ad tech company that Fyber acquired in April 2015. He also served as Experian’s German Head of Technology and Operations and CTO and Managing Director at United MailSolutions.
Team Members - Yoni Argaman

Yoni Argaman

SVP Marketing & Corporate Strategy

Yoni leads all product marketing, marketing and strategy activities at Fyber. Prior to joining us, he held product and marketing positions at Yahoo and Amazon in the US and worked as a tech attorney at one of Israel’s leading law firms.
Team Members - Gal Aviv

Gal Aviv

VP Engineering

Gal brings over 15 years of R&D experience, developing large scale high-concurrency realtime systems. He managed various teams in the Israeli Air Force’s engineering unit, and has a vast background in architecture and development in the ad tech industry. During his time at Inneractive Gal established and led the development of our extreme scale infrastructure, expanding his focus on the group infrastructure from July 2017.
Team Members - Tzurit Golan

Tzurit Golan

VP Human Resources

Tzurit joined Fyber group in July 2017 as our global VP HR. Tzurit brings over 15 years of experience in creating, developing and managing HR strategy and HR teams in global organizations. She has successfully led HR activities in acquisition, merger and organizational change processes. Before joining Fyber, Tzurit served four years as Vice President of Human Resources for RR Media, a leading global provider of broadcasting services. Prior to that, she served as HR director in AudioCodes, Orbit Communications and in Alvarion. Tzurit holds a BA in Behavioral Science with a specialization in Organizational Development, and an MA in Organizational Sociology from Ben-Gurion University.
Team Members - Markus Gehrmann

Markus Gehrmann

SVP Operations

Markus is responsible for operational excellence at Fyber with strong focus on processes, data, enterprise systems and service provision. He leverages 15+ years of experience in optimizing corporate performance. Markus spent most of his career with Accenture. As a Partner, he provided his clients in the high-tech industry with end-to-end support covering strategic and process improvements, technology, system integration as well as managed services.
Team Members - Tina Kasten

Tina Kasten

General Counsel

Tina leads the global legal team and is General Counsel to Fyber N.V. She started her career at Magic Circle law firm Clifford Chance and brings more than 10 years of experience in Corporate and M&A law at top ranked law firms to the company. Tina was educated in Germany, Australia and the US and holds a law degree from the University of Cologne. At Fyber she oversaw, inter alia, the listing upgrade to the Frankfurt Stock Exchange, the placement of the convertible bond and the acquisitions of Falk Realtime, Heyzap and Inneractive.
Team Members - Roni Anavi-Fass

Roni Anavi-Fass

VP Product

Roni is a seasoned product management leader, with over 10 years of experience in senior product management roles in the US. She is a Wharton 2007 MBA grad and held leading product positions at Microsoft, Rocket Fuel, and myThings. Her Ad Tech experience spans leading the product portfolio for brand advertisers at Rocket Fuel, crafting Rocket Fuel’s DMP strategy and building the product vision & plan for app re-engagement at myThings.

Team Members - Desirée Tunstall

Desirée Tunstall

VP GM North America

Desirée brings over 10 years of experience in business development and consulting in ad tech. Prior to joining Inneractive, she founded and led Verto Media, a programmatic digital audio marketplace, and held management roles at AppNexus. Before taking this role, Desirée built out Inneractive's North America Publisher Development team and led several successful cross-company projects.
Team Members - Michal Weiner

Michal Weiner

VP Finance

Michal joined Inneractive in 2010 as a financial controller. She oversees the company’s ongoing financial matters and maintains its relationships with its investors. Michal is a member of the ICPA (Israeli CPA Institute) and holds an MBA from Tel Aviv University.

Inneractive is growing and looking for new talent.
Come join us and become part of a:

• Team of out-of-the-box thinkers who create disruptive, industry-leading mobile ad technology
• Rapidly growing organization where your opinion matters and you can actually make a difference
• Culture that encourages personal and professional growth
• Young, highly energetic, dynamic environment

Contact us
17 Hamefalsim St. Petach Tikva 4951447, P. O. Box 3102
p: +972 73 7073800
New York
575 5th Ave. New York, NY 10017
p: +1 646 485 0605
San Francisco
785 Market St. San Francisco, CA 94103
1 Fore St. London EC2Y 9DT
p: +44 74 0353 3201
Floor 6, Building C, Sanlitun Soho, Beijing
p: +86 1343 966 4104