Access our vault of knowledge.

‹ Go Back

Inneractive Mobile Ad Trends 2016

Inneractive Mobile Ad Trends 2016

There were definitely a lot of buzz words flying around the industry in 2016: header-bidding, viewability, native, VR, and more. However, these concepts are often forward-facing, indicating more of what we can except to be the norm in the coming years. We looked at our platform data, derived from over 800 million unique monthly users and more than 200 billion monthly ad requests, to understand what was really happening in the industry.

To view the results download the full report below

More White Papers and Infographics

Loco for Location

Loco for Location

This white paper examines the rise of geo-location in mobile advertising.
Read More
Attracting Advertisers

Attracting Advertisers

This infographic examines three ways in which publishers can make their inventory more appealing to buyers.
Read More