Inneractive Mobile Ad Trends 2016
There were definitely a lot of buzz words flying around the industry in 2016: header-bidding, viewability, native, VR, and more. However, these concepts are often forward-facing, indicating more of what we can except to be the norm in the coming years. We looked at our platform data, derived from over 800 million unique monthly users and more than 200 billion monthly ad requests, to understand what was really happening in the industry.
To view the results download the full report below