Inneractive’s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide our clients, and the industry, with insights into how mobile players are acting and reacting. 2015 was an incredible year for mobile, as mobile ad spend officially surpassed desktop ad spend, new ad units are growing and programmatic is becoming more prevalent. We looked at the activity on Inneractive’s platform in order to identify trends that we believe indicate a bigger trend within the industry and provide transparency into the “mindset” of mobile publishers and advertisers.
Here are the five key trends we identified.