In the news

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news-and-events - Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they...
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news-and-events - Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

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news-and-events - Who’s Afraid Of Location Data?

Who’s Afraid Of Location Data?

With most brands now adopting mobile, it’s become essential to use location data to more effectively connect with customers. Location...
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news-and-events - Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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Events

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news-and-events - Programmatic IO SF

Programmatic IO SF

The world’s largest event focused on programmatic media and marketing.
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news-and-events - Advertising Week Europe

Advertising Week Europe

Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its...
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news-and-events - Mobile World Congress

Mobile World Congress

Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA, & held in the Mobile World...
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news-and-events - iab annual leadership meeting

iab annual leadership meeting

The IAB Annual Leadership Meeting is the central thought leadership venue for senior level voices across the marketing and advertising...
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