In the news

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news-and-events - Who’s Afraid Of Location Data?

Who’s Afraid Of Location Data?

With most brands now adopting mobile, it’s become essential to use location data to more effectively connect with customers. Location...
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news-and-events - Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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news-and-events - Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience.
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news-and-events - Mobile Ad Requests With Location Data On The Rise

Mobile Ad Requests With Location Data On The Rise

Ad requests containing location data are booming, new research suggests.  From 2015 to 2016, such requests rose 170%, according to...
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Events

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news-and-events - iab annual leadership meeting

iab annual leadership meeting

The IAB Annual Leadership Meeting is the central thought leadership venue for senior level voices across the marketing and advertising...
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news-and-events - INDUSTRY PREVIEW

INDUSTRY PREVIEW

2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology
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news-and-events - CES 2017

CES 2017

The International CES (Consumer Electronics Show®) is the world’s gathering place for all who thrive on the business of consumer...
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news-and-events - Performance Marketing Insights: London

Performance Marketing Insights: London

The only two-day event for affiliate marketing, lead gen and biddable media. Performance marketing can be a fast moving, convoluted yet...
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