Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?
Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?
FYBER Does it charge buy-side fees or other nontransparent fees: No. “Inneractive exchange went fully transparent over a year ago and...
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It’s Not Logical to Provide Walled Gardens with So Much Influence
It’s Not Logical to Provide Walled Gardens with So Much Influence
Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and...
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Inneractive Rolls Out Video Advertising Monetization Platform
Inneractive Rolls Out Video Advertising Monetization Platform
MMW was briefed Tuesday by the team at Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., on...
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How to tell when someone is talking BS about AI
How to tell when someone is talking BS about AI
Omer Efrat, director of product management at mobile ad exchange Inneractive, says marketers still struggle to use data to reach the right...
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