Inneractive Rolls Out Video Advertising Monetization Platform
Inneractive Rolls Out Video Advertising Monetization Platform
MMW was briefed Tuesday by the team at Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., on...
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How to tell when someone is talking BS about AI
How to tell when someone is talking BS about AI
Omer Efrat, director of product management at mobile ad exchange Inneractive, says marketers still struggle to use data to reach the right...
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Inneractive Launches Video Advertising Monetization Platform (VAMP) to Help Mobile Publishers Compete with Facebook and Google over Mobile Ad Dollars
Inneractive Launches Video Advertising Monetization Platform (VAMP) to Help Mobile Publishers Compete with Facebook and Google over Mobile Ad Dollars
VAMP introduces audience segmentation tools and A/B testing of different mixes of ad units to maximize publisher revenues
COLOGNE,...
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Inneractive Kicks Off Anti-Fraud Effort For Mobile Exchange
Inneractive Kicks Off Anti-Fraud Effort For Mobile Exchange
Programmatic trading platform Inneractive on Wednesday launched an anti-fraud initiative aimed at cleaning up its mobile exchange and supply...
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