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In the news - Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they...
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In the news - Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

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In the news - Who’s Afraid Of Location Data?

Who’s Afraid Of Location Data?

With most brands now adopting mobile, it’s become essential to use location data to more effectively connect with customers. Location...
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In the news - Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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In the news - Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience.
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In the news - Mobile Ad Requests With Location Data On The Rise

Mobile Ad Requests With Location Data On The Rise

Ad requests containing location data are booming, new research suggests.  From 2015 to 2016, such requests rose 170%, according to...
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