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In the news - Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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In the news - How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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In the news - Header Bidding Is the Most Misused Term in Ad Tech

Header Bidding Is the Most Misused Term in Ad Tech

Header bidding — also known as “header auctions,” “re-bid auction,” “pre-bidding” and “a...
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In the news - RNTS Media to Rebrand Itself as Fyber & Strategic Management Changes

RNTS Media to Rebrand Itself as Fyber & Strategic Management Changes

Significant step on journey toward becoming an integrated ad tech powerhouse
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In the news - Why it Might be Time to Swap the Term “Programmatic” for “Automation”

Why it Might be Time to Swap the Term “Programmatic” for “Automation”

According to the IAB, the vocabulary shift would help support “consistent benchmarking” of the marketplace and facilitate conversatio...
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In the news - Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s...
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