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In the news - How to Bring Trust Back to Mobile Advertising

How to Bring Trust Back to Mobile Advertising

Marketers will demand revenue-generating traffic and users will block ads if they keep being served irrelevant, unengaging content. Merge...
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In the news - PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or...
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In the news - Inneractive Top 20 at Deloitte’s Technology Fast 50 Growing Companies

Inneractive Top 20 at Deloitte’s Technology Fast 50 Growing Companies

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In the news - Advertising in the Age of Bots, VR & Ad Blockers

Advertising in the Age of Bots, VR & Ad Blockers

One of the themes emerging at PMI: London this year was the rising swell of new technology and the undeniable effect it’s having on...
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In the news - Analyzing China’s mobile advertising technology market

Analyzing China’s mobile advertising technology market

For those of us in the mobile advertising technology business, China is one of the most exciting markets in the world in 2016. To say...
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In the news - Advertising in the Age of Bots, VR and Built-in Ad Blockers

Advertising in the Age of Bots, VR and Built-in Ad Blockers

By: Yoni Argaman, VP Marketing and Business Strategy at Inneractive The rise of new devices, online gateways and ad-free environments is...
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