‘Keeping It Clean’: Inneractive Launches its Clean Market Initiative
‘Keeping It Clean’: Inneractive Launches its Clean Market Initiative

Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., is launching its 'Keeping It Clean'...

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Inneractive co-founder talks programmatic video and data
Inneractive co-founder talks programmatic video and data
Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video, and how the...
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How publishers can fight Facebook and Google with audience data
How publishers can fight Facebook and Google with audience data
Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. International Data...
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Header Bidding Is the Most Misused Term in Ad Tech
Header Bidding Is the Most Misused Term in Ad Tech
Header bidding -- also known as "header auctions," "re-bid auction," "pre-bidding" and "advanced bidding" -- is designed to increase competition...
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