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6 Best Practices For Monetizing Mobile Video

6 Best Practices For Monetizing Mobile Video

Video viewing on mobile devices is exploding.  Smartphones are becoming the prevalent channel to discover content and explore products before purchasing  As a result, a growing percentage of ad budgets are being directed toward mobile video ads. According to the IAB, advertisers are spending more than $10 million annually on digital video on average, representing an 85% increase from two years ago.

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Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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