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Advertising in the Age of Bots, VR and Built-in Ad Blockers

Advertising in the Age of Bots, VR and Built-in Ad Blockers

By: Yoni Argaman, VP Marketing and Business Strategy at Inneractive

The rise of new devices, online gateways and ad-free environments is completely changing the way we consume and experience the Internet. In an age where large walled gardens increasingly control the hardware, the interface and cross-screen identity and unique data sets, ad tech vendors find it harder to maintain a competitive edge.