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Header Bidding Is the Most Misused Term in Ad Tech

Header Bidding Is the Most Misused Term in Ad Tech

Header bidding -- also known as "header auctions," "re-bid auction," "pre-bidding" and "advanced bidding" -- is designed to increase competition by providing a level playing field that gives advertisers equal access to publisher inventory.However, due to lack of transparency and synchronization between ad tech players, header bidding can have the opposite effect.

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Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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