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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. International Data Group laid off more than 90 people in its tech-industry publishing division, less than two months after completing its sale to a Chinese conglomerate. Telegraph Media Group just completed a round of job cuts.  Yahoo, IBT Media and Mashable announced layoffs last year.