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How to Bring Trust Back to Mobile Advertising

How to Bring Trust Back to Mobile Advertising

Marketers will demand revenue-generating traffic and users will block ads if they keep being served irrelevant, unengaging content.

Mergers and acquisitions in the ad tech space will heat up as niche players with specialized technology are snatched up by larger digital advertising portfolio companies.The big question: How can marketers collectively bring trust back to the industry?

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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience.
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