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How to Bring Trust Back to Mobile Advertising

How to Bring Trust Back to Mobile Advertising

Marketers will demand revenue-generating traffic and users will block ads if they keep being served irrelevant, unengaging content.

Mergers and acquisitions in the ad tech space will heat up as niche players with specialized technology are snatched up by larger digital advertising portfolio companies.The big question: How can marketers collectively bring trust back to the industry?

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Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

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It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they...
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Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

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