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How to Bring Trust Back to Mobile Advertising

How to Bring Trust Back to Mobile Advertising

Marketers will demand revenue-generating traffic and users will block ads if they keep being served irrelevant, unengaging content.

Mergers and acquisitions in the ad tech space will heat up as niche players with specialized technology are snatched up by larger digital advertising portfolio companies.The big question: How can marketers collectively bring trust back to the industry?

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Why it Might be Time to Swap the Term “Programmatic” for “Automation”

Why it Might be Time to Swap the Term “Programmatic” for “Automation”

According to the IAB, the vocabulary shift would help support “consistent benchmarking” of the marketplace and facilitate conversatio...
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Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s...
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