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How to Bring Trust Back to Mobile Advertising

How to Bring Trust Back to Mobile Advertising

Marketers will demand revenue-generating traffic and users will block ads if they keep being served irrelevant, unengaging content.

Mergers and acquisitions in the ad tech space will heat up as niche players with specialized technology are snatched up by larger digital advertising portfolio companies.The big question: How can marketers collectively bring trust back to the industry?

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Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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