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How to tell when someone is talking BS about AI

How to tell when someone is talking BS about AI

Omer Efrat, director of product management at mobile ad exchange Inneractive, says marketers still struggle to use data to reach the right consumer/device/moment. As a result, AI-powered automation will eventually help make ads work better – and will eventually help companies smaller than Google and Facebook utilize this technology. In other words, it’s not just showing an ad for cat food to cat lovers, but matching exact experiences to exact users, such as those who want coupons or are concerned about ingredients.