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In China, Native Ads Are Getting Lost In Translation

In China, Native Ads Are Getting Lost In Translation

Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than $80 billion in 2020.
The ad format of choice for Chinese advertisers is native ads, based on their stellar results on the world’s largest social platforms, including Facebook, Twitter, Instagram and Tumblr.

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Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they...
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Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

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