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In China, Native Ads Are Getting Lost In Translation

In China, Native Ads Are Getting Lost In Translation

Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than $80 billion in 2020.
The ad format of choice for Chinese advertisers is native ads, based on their stellar results on the world’s largest social platforms, including Facebook, Twitter, Instagram and Tumblr.

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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience.
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