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In China, Native Ads Are Getting Lost In Translation

In China, Native Ads Are Getting Lost In Translation

Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than $80 billion in 2020.
The ad format of choice for Chinese advertisers is native ads, based on their stellar results on the world’s largest social platforms, including Facebook, Twitter, Instagram and Tumblr.

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Why it Might be Time to Swap the Term “Programmatic” for “Automation”

Why it Might be Time to Swap the Term “Programmatic” for “Automation”

According to the IAB, the vocabulary shift would help support “consistent benchmarking” of the marketplace and facilitate conversatio...
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Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s...
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