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In China, Native Ads Are Getting Lost In Translation

In China, Native Ads Are Getting Lost In Translation

Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than $80 billion in 2020.
The ad format of choice for Chinese advertisers is native ads, based on their stellar results on the world’s largest social platforms, including Facebook, Twitter, Instagram and Tumblr.

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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

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