Inneractive, an independent global mobile ad exchange, announced today that it has appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Prior to this position, Desirée served as Director of Publisher Development, North America for Inneractive.
With over 10 years of experience in business development, client relationship management and consulting in ad tech, Desirée managed sales teams and clients across a portfolio of international brands, while delivering organization-wide transformational projects.
Desirée came to Inneractive after founding Verto Media, a programmatic digital audio advertising marketplace. Prior to that, Tunstall served as Director of Publisher Sales at AppNexus where she launched their mobile offering, building a multi-million-dollar business from the ground up in only two quarters.
“Desirée’s talent for building productive relationships, in-depth digital marketing experience, industry connections and strong leadership skills will help us meet our ambitious growth plans,” said Ziv Elul, CEO and Founder at Inneractive. “She has the expertise and passion to take our US business to the next level.”