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It’s Not Logical to Provide Walled Gardens with So Much Influence

It’s Not Logical to Provide Walled Gardens with So Much Influence

Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the walled gardens will continue to shift.