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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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Mobile Ad Requests With Location Data On The Rise

Mobile Ad Requests With Location Data On The Rise

Ad requests containing location data are booming, new research suggests.  From 2015 to 2016, such requests rose 170%, according to...
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