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Who’s Afraid Of Location Data?

Who’s Afraid Of Location Data?

With most brands now adopting mobile, it’s become essential to use location data to more effectively connect with customers. Location...
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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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