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Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.