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Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.

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Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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