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PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or websites, associating that inventory with a particular audience. With today’s available data, they can target audience across properties, making buying a specific app or site less relevant.

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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

There has been a rise of 170% in ad requests containing location data, and a 20% boost in eCPM for ad requests that include GPS data...
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Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience.
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