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PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or websites, associating that inventory with a particular audience. With today’s available data, they can target audience across properties, making buying a specific app or site less relevant.

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Inneractive co-founder talks programmatic video and data

Inneractive co-founder talks programmatic video and data

Offer Yehudai, co-founder and president, Inneractive took time out to talk to M&M Global in Cannes about data and programmatic video...
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How publishers can fight Facebook and Google with audience data

How publishers can fight Facebook and Google with audience data

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. Internat...
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