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PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or websites, associating that inventory with a particular audience. With today’s available data, they can target audience across properties, making buying a specific app or site less relevant.

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Why it Might be Time to Swap the Term “Programmatic” for “Automation”

Why it Might be Time to Swap the Term “Programmatic” for “Automation”

According to the IAB, the vocabulary shift would help support “consistent benchmarking” of the marketplace and facilitate conversatio...
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Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s...
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