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PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or websites, associating that inventory with a particular audience. With today’s available data, they can target audience across properties, making buying a specific app or site less relevant.