‹ Go Back

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

PI Predictions: Advertisers Will Favour Buying Audiences and Outstream Video

Advertisers will continue buying audiences as opposed to buying real-estate. Historically, advertisers would look to buy specific apps or websites, associating that inventory with a particular audience. With today’s available data, they can target audience across properties, making buying a specific app or site less relevant.

More press releases

Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they...
Read More
Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Axel Springer strikes programmatic deal with Inneractive to help turn mobile news app Upday profitable

Read More