Inneractive’s Ad Tech Glossary
Inneractive’s Ad Tech Glossary
The ad tech industry is filled with terms, definitions and acronyms. To help make some sense of it all we've prepared a glossary.
Read more
iAB Catagories
iAB Catagories
The IAB taxonomy and standard is used for categorizing creatives, here is a list to keep on hand for easy access.
Read more
A Global, Direct Publisher
A Global, Direct Publisher
The publisher is a leading social network for meeting people in the US, and is at the forefront of the social discovery market. The...
Read more
Airpush
Airpush

The Challenge

Headquartered in Los Angeles, CA, Airpush is a leading mobile ad network with an impressive publisher base of 150,000 apps. Airpush...
Read more
Post game breakdown: Programmatic IO
Post game breakdown: Programmatic IO
Programmatic is the new norm. That was clear this year at Programmatic IO as the conversation has completely shifted from talking about...
Read more
3 MOBILE MONETIZATION STRATEGIES PUBLISHERS SHOULD CONSIDER
3 MOBILE MONETIZATION STRATEGIES PUBLISHERS SHOULD CONSIDER
More mobile, more money. At least that is what has been projected by industry analysts, experts, and gurus. !--more--  According to...
Read more