Inneractive’s Ad Tech Glossary
Inneractive’s Ad Tech Glossary
The ad tech industry is filled with terms, definitions and acronyms. To help make some sense of it all we've prepared a glossary.
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iAB Catagories
iAB Catagories
The IAB taxonomy and standard is used for categorizing creatives, here is a list to keep on hand for easy access.
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A Global, Direct Publisher
A Global, Direct Publisher
The publisher is a leading social network for meeting people in the US, and is at the forefront of the social discovery market. The...
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Airpush
Airpush

The Challenge

Headquartered in Los Angeles, CA, Airpush is a leading mobile ad network with an impressive publisher base of 150,000 apps. Airpush...
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INN-dustry Basics: Outstream Video
INN-dustry Basics: Outstream Video
Whether you are just dipping your toes into programmatic or elbow-deep in its trenches, it’s always good to bring it back to basics. If you...
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What you don’t know can hurt you: the value of audience data for publishers
What you don’t know can hurt you: the value of audience data for publishers
Historically, advertisers have been a bit more savvy in leveraging 1st, 2nd, and 3rd party data to match their message to their target persona.
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