What you don’t know can hurt you: the value of audience data for publishers
What you don’t know can hurt you: the value of audience data for publishers
Historically, advertisers have been a bit more savvy in leveraging 1st, 2nd, and 3rd party data to match their message to their target persona.
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Inn-dustry basics: VPAID
Inn-dustry basics: VPAID
Whether you are just dipping your toes into programmatic or elbow-deep in its trenches, it’s always good to bring it back to basics. The two...
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Inneractive Launches Video Advertising Monetization Platform (VAMP)
Inneractive Launches Video Advertising Monetization Platform (VAMP)
Today we are excited to launch our new Video Advertising Monetization Platform (VAMP). VAMP helps solve three universal publisher pain-points:...
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Announcing: Keeping It Clean!
Announcing: Keeping It Clean!
We are excited to announce the launch of our Keeping It Clean initiative! We aim to ensure the highest level of quality for traffic going...
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