Post game breakdown: Programmatic IO
Post game breakdown: Programmatic IO
Programmatic is the new norm. That was clear this year at Programmatic IO as the conversation has completely shifted from talking about...
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3 MOBILE MONETIZATION STRATEGIES PUBLISHERS SHOULD CONSIDER
3 MOBILE MONETIZATION STRATEGIES PUBLISHERS SHOULD CONSIDER
More mobile, more money. At least that is what has been projected by industry analysts, experts, and gurus. !--more--  According to...
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INN-dustry Basics: Outstream Video
INN-dustry Basics: Outstream Video
Whether you are just dipping your toes into programmatic or elbow-deep in its trenches, it’s always good to bring it back to basics. If you...
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What you don’t know can hurt you: the value of audience data for publishers
What you don’t know can hurt you: the value of audience data for publishers
Historically, advertisers have been a bit more savvy in leveraging 1st, 2nd, and 3rd party data to match their message to their target persona.
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