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Blog - Video rising by the numbers

Video rising by the numbers

We’re bullish on mobile video and the industry agrees, and eMarketer’s recent report supports this claim. Based on a survey conducted...
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Blog - Ad Fraud Myths Debunked

Ad Fraud Myths Debunked

Methbot’s discovery in late 2016 brought ad fraud to the forefront of the digital advertising agenda. With fraudsters reportedly...
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Blog - The changing climate of native programmatic advertising in China

The changing climate of native programmatic advertising in China

Native has been touted by industry leaders as the future of the advertising industry. This is especially true (if more challenging) for...
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Blog - Appium at Inneractive: a Tale of QA Automation

Appium at Inneractive: a Tale of QA Automation

Around 2014, Inneractive’s R&D department made a strategic decision that would significantly streamline the company’s QA process....
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Blog - 6 Things Premium Players Brought to Programmatic

6 Things Premium Players Brought to Programmatic

It’s no news that programmatic has been experiencing tremendous growth over the last years. Much of this growth can be attributed to...
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Blog - Computing for Good

Computing for Good

Inneractive’s mobile ad exchange supports a broad range of inventory sources. Our technological platform is all about scale. For...
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