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Blog - A Guide to Buying Media on Mobile

A Guide to Buying Media on Mobile

Mobile media buying is on the rise with 67% of ad spend in the US market purchased via programmatic. In the 2016 Internet trends report...
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Blog - Mobile Publishers in the land of Deals and Data

Mobile Publishers in the land of Deals and Data

For an SSP, publishers are the main customers. They are also the platform’s primary users. As the industry matures, evolves and adds...
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Blog - Mobile Ad Tech: From Gaming to Premium

Mobile Ad Tech: From Gaming to Premium

  Ad tech is a dynamic industry. Mobile ad tech is even more dynamic. Over the past five to ten years we’ve witnessed so much that...
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Blog - Unifying the Ecosystem: Brands, Agencies, Media Owners and Startups Need to Come Together

Unifying the Ecosystem: Brands, Agencies, Media Owners and Startups Need to Come Together

Festival of Media Global, which took place in Rome last week, brought together brands, creative minds, startups and top media owners to...
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Blog - Insights from DMS & M1

Insights from DMS & M1

Last week Inneractive had the opportunity to attend the Digital Media Summit (DMS) and M1 in New York, with many of the industry’s best...
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Blog - Bite Size Insights Clean Up of the Ecosystem

Bite Size Insights Clean Up of the Ecosystem

Einav Dinur, our Director of Marketing & Business Strategy, gives a quick overview of the changes in the ad tech ecosystem in this...
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