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How Mobile Publishers Can and Should Manage Their Ad Revenue

How Mobile Publishers Can and Should Manage Their Ad Revenue

By: Alon Golan The previous blog post by our very own Maor Sadra, described the ambiguity and wildness of the mobile industry in general...
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Inneractive Adds 5 New RTB Partners to Bring its Premium Mobile SSP to the Next Level

Inneractive Adds 5 New RTB Partners to Bring its Premium Mobile SSP to the Next Level

Inneractive, the industry's leading mobile SSP announced today that it has kicked off new partnerships with five leading demand partners...
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It’s that Time of the Year, Time for The Videos of What the iPhone 6 WON’T Look Like

It’s that Time of the Year, Time for The Videos of What the iPhone 6 WON’T Look Like

WWDC 2013 is right around the corner and YouTube is drowning in concept videos of the next iPhone. Of course, the chances of Apple announ...
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Inneractive’s Values and their Impact on its Internal and External Business Practices

Inneractive’s Values and their Impact on its Internal and External Business Practices

While this blog is usually dedicated to analyzing the mobile industry, the latest trends in app monetization, and the occasional feature...
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The Wild Mobile Monetization West

The Wild Mobile Monetization West

“You should really join the mobile world now. It’s like online advertising was 10 years ago!!” was said to me by a very good friend...
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Microsoft’s New Apple-Bashing Ad Comes Very Close to the Line of Desperation

Microsoft’s New Apple-Bashing Ad Comes Very Close to the Line of Desperation

Think back to elementary school. Remember the kid who always called other people mean names? Remember what your mother told you then? "He...
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