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Yes, Glass is a Breakthrough for Google But Not Only for the Reason you Think

Yes, Glass is a Breakthrough for Google But Not Only for the Reason you Think

While the world of technology seems to be slowing down, Google is quite obviously owning all the buzz on the web with its new glasses, or...
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New Inneractive Android SDK is Now Live!

New Inneractive Android SDK is Now Live!

Good news, Android folks. The new SDK is live and it was worth the wait. We are talking Beta support for HTML5, video (Vast), and much...
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How to Improve Revenue from your iOS or Android App without a UDID

How to Improve Revenue from your iOS or Android App without a UDID

Well, this is the million dollar question isn't it? Given the data we possess regarding the extremely low success rates of apps that cost...
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Facebook is a Mobile Company Like Google is a Car or Glasses Company

Facebook is a Mobile Company Like Google is a Car or Glasses Company

By: Hillel Fuld (@hilzfuld) Facebook, as a company, has undergone quite a transition in the last year or two. Of course, this transition...
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Marissa Mayer Gets it, as Yahoo Focuses on the Intersection of Mobile and Advertising

Marissa Mayer Gets it, as Yahoo Focuses on the Intersection of Mobile and Advertising

By: Hillel Fuld (@hilzfuld) By now, we can all agree that mobile, as a platform, cannot be ignored. If you analyze that statement, it...
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Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

One of the biggest advantages of digital advertising in general, and mobile advertising in particular, is the ability to target users. Go...
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