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Microsoft Really Took off the Gloves in its New Windows 8 Campaign

Microsoft Really Took off the Gloves in its New Windows 8 Campaign

By: Hillel Fuld (@hilzfuld) You can say a lot about Microsoft and its new Windows 8 operating system, but one thing you cannot say about the new platform, its marketin...
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Sinofsky’s Departure from Microsoft and its Consequences for Company Branding

Sinofsky’s Departure from Microsoft and its Consequences for Company Branding

By: Hillel Fuld (@hilzfuld) If you were within twenty miles of the worldwide web this week, you must have heard that Steven Sinofsky, the president of both Microsoft&#...
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Forget Head to Head Comparisons of iPad Vs Surface, THIS is the Ad Microsoft Should Have Made

Forget Head to Head Comparisons of iPad Vs Surface, THIS is the Ad Microsoft Should Have Made

By: Hillel Fuld (@hilzfuld) We are living in historic times in which leaders are chosen, and those leaders then do everything in their power to remain ahead. No, I am...
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Nokia Does Some Out-of-the-Box Thinking on App Monetization with inneractive

Nokia Does Some Out-of-the-Box Thinking on App Monetization with inneractive

By: Hillel Fuld (@hilzfuld) Let’s not beat around the bush here, you see Nokia in the title of an article and all you can think is “Nokia? Did you hear about...
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Nokia Launches New Ad Exchange Powered by Yours Truly, inneractive!

Nokia Launches New Ad Exchange Powered by Yours Truly, inneractive!

By: Hillel Fuld (@hilzfuld) Big news! Nokia today announced the launch of the Nokia Ad Exchange (NAX), the first full-featured ad exchange to support monetization and...
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Want to Know Everything About the iPad Mini Without Apple’s Marketing Interfering? Here You Go!

Want to Know Everything About the iPad Mini Without Apple’s Marketing Interfering? Here You Go!

By: Hillel Fuld (@hilzfuld) So much has been said about the iPad Mini and its price point. Some, like me, are pretty disturbed by it, others defend it. Here is the...
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