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Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

One of the biggest advantages of digital advertising in general, and mobile advertising in particular, is the ability to target users. Go...
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An Interview with Ouriel Ohayon, CEO of AppsFire on App Discovery and Tracking

An Interview with Ouriel Ohayon, CEO of AppsFire on App Discovery and Tracking

If you are even remotely interesting in the world of mobile apps, you must have heard of Appsfire and its leader, Ouriel Ohayon. Appsfir...
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So the Facebook Phone is Finally Coming… And Pretty Much Nobody Cares. Here’s Why!

So the Facebook Phone is Finally Coming… And Pretty Much Nobody Cares. Here’s Why!

In the world of social networking, among the three leading sites, Facebook is very unique. No, not because it is still dominant or becaus...
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As Google Steps out of the iOS App Discovery Business, Twitter Steps in

As Google Steps out of the iOS App Discovery Business, Twitter Steps in

OK, first, just a clarification. Google did not really step in or out of app discovery, but as TechCrunch reported and Google confirmed...
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Siri Meets Mobile Advertising in ‘Voice Ads’. Would You Talk to Ads on your Phone?

Siri Meets Mobile Advertising in ‘Voice Ads’. Would You Talk to Ads on your Phone?

By: Hillel Fuld (@hilzfuld) Nuance, the company behind the engine that powers Siri on iOS devices is taking a crack at bringing mobile...
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An Interview with Justin Campbell, Sales Director of AdGibbon about Rich Media Mobile Advertising

An Interview with Justin Campbell, Sales Director of AdGibbon about Rich Media Mobile Advertising

By: Hillel Fuld (@hilzfuld) As you surely know, the mobile revolution provides serious potential for advertisers to reach wider and more...
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