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How to Improve Revenue from your iOS or Android App without a UDID

How to Improve Revenue from your iOS or Android App without a UDID

Well, this is the million dollar question isn't it? Given the data we possess regarding the extremely low success rates of apps that cost...
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Facebook is a Mobile Company Like Google is a Car or Glasses Company

Facebook is a Mobile Company Like Google is a Car or Glasses Company

By: Hillel Fuld (@hilzfuld) Facebook, as a company, has undergone quite a transition in the last year or two. Of course, this transition...
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Marissa Mayer Gets it, as Yahoo Focuses on the Intersection of Mobile and Advertising

Marissa Mayer Gets it, as Yahoo Focuses on the Intersection of Mobile and Advertising

By: Hillel Fuld (@hilzfuld) By now, we can all agree that mobile, as a platform, cannot be ignored. If you analyze that statement, it...
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Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

Inneractive and AdTruth Team up to Boost Targeting, Segmentation, and Developer Revenue

One of the biggest advantages of digital advertising in general, and mobile advertising in particular, is the ability to target users. Go...
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An Interview with Ouriel Ohayon, CEO of AppsFire on App Discovery and Tracking

An Interview with Ouriel Ohayon, CEO of AppsFire on App Discovery and Tracking

If you are even remotely interesting in the world of mobile apps, you must have heard of Appsfire and its leader, Ouriel Ohayon. Appsfir...
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So the Facebook Phone is Finally Coming… And Pretty Much Nobody Cares. Here’s Why!

So the Facebook Phone is Finally Coming… And Pretty Much Nobody Cares. Here’s Why!

In the world of social networking, among the three leading sites, Facebook is very unique. No, not because it is still dominant or becaus...
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