Video rising by the numbers
Video rising by the numbers
We’re bullish on mobile video and the industry agrees, and eMarketer’s recent report supports this claim. Based on a survey conducted by Cowen and...
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Ad Fraud Myths Debunked
Ad Fraud Myths Debunked
Methbot's discovery in late 2016 brought ad fraud to the forefront of the digital advertising agenda. With fraudsters reportedly taking up to $7.2...
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The changing climate of native programmatic advertising in China
The changing climate of native programmatic advertising in China
Native has been touted by industry leaders as the future of the advertising industry. This is especially true (if more challenging) for...
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Appium at Inneractive: a Tale of QA Automation
Appium at Inneractive: a Tale of QA Automation
Around 2014, Inneractive’s R&D department made a strategic decision that would significantly streamline the company’s QA process. After realizing...
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