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Blog - Takeaways from Advertising Week Europe

Takeaways from Advertising Week Europe

Last week Inneractive had the pleasure of attending Advertising Week Europe in London. We were left with quite a bit to think about. Her...
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Blog - Presidential Soundbites from Programmatic IO San Francisco

Presidential Soundbites from Programmatic IO San Francisco

Last week Inneractive attended Programmatic IO in SF. We would like to congratulate the organizers on a successful event that is clearly...
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Blog - A Tale of the AdTech Industry, Scale and Open-Source Technologies

A Tale of the AdTech Industry, Scale and Open-Source Technologies

We all love to hate ads. Whether on TV, printed media or on our favorite online sites – we don’t like to have this sponsored...
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Blog - “Houston, We Have a Deal (ID)”: Supply-Side Benefits

“Houston, We Have a Deal (ID)”: Supply-Side Benefits

A mobile app developer’s life isn’t simple. In addition to the endless competition and constant need to think out-of-the-box to...
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Blog - Inneractive to Join the Fyber Family

Inneractive to Join the Fyber Family

We have some exciting news to share today. We are thrilled to announce that RNTS Media, the parent company of Fyber, has signed a definit...
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Blog - Sprites, Header Bidding and the Element of Surprise

Sprites, Header Bidding and the Element of Surprise

Looking at new products, one can ask two questions: are these products valuable for the consumer and will the consumer be expecting this...
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