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Blog - Thoughts on the Verizon/AOL Deal

Thoughts on the Verizon/AOL Deal

So what just happened? Verizon’s acquisition of  AOL puts an end to a long-speculated rumors of a potential merger with Yahoo or a Verizon exit. This is a $4.4B...
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Blog - Insights About Mobile Video Advertising / Kfir Zack

Insights About Mobile Video Advertising / Kfir Zack

Every form of advertising has its own performance metrics and when it comes to mobile video advertising, high completion rate is the name of the game. But what exactly...
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Blog - Inneractive’s Mobile Video Landscape 2015 Edition is Now Available!

Inneractive’s Mobile Video Landscape 2015 Edition is Now Available!

Mobile video has been growing rapidly over the last couple of years, but lately, what we have seen is a full-blown explosion! In order to find your way in this section...
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Blog - The Future of Native Mobile Advertising by Some of the Industry Leaders

The Future of Native Mobile Advertising by Some of the Industry Leaders

By now, we have all heard about the buzz. Native advertising is the new black. Everyone is talking about it, everyone is excited about it, but how many people really...
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Blog - RE: Adtech Is Not For You.

RE: Adtech Is Not For You.

Like many, I set aside 15 minutes to read Aleph’s latest blog post about the AdTech industry and what engineers should devote their time and brains into these...
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Blog - Mobile Once Again Following in the Footsteps of the Web with Deep Linking and “App Constellations”

Mobile Once Again Following in the Footsteps of the Web with Deep Linking and “App Constellations”

There has been something very interesting happening in the mobile space for months now and very few people have noticed it. You see, for years now, the mobile landscap...
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