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Blog - Inneractive to Join the Fyber Family

Inneractive to Join the Fyber Family

We have some exciting news to share today. We are thrilled to announce that RNTS Media, the parent company of Fyber, has signed a definit...
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Blog - Sprites, Header Bidding and the Element of Surprise

Sprites, Header Bidding and the Element of Surprise

Looking at new products, one can ask two questions: are these products valuable for the consumer and will the consumer be expecting this...
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Blog - “Deal or No Deal (ID)”: Demand-Side Benefits

“Deal or No Deal (ID)”: Demand-Side Benefits

In today’s reality, advertisers and brands are looking to gain access to working with premium, high scale publishers in order to reach...
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Blog - Why data must become an integral part of sell-side solutions

Why data must become an integral part of sell-side solutions

So I’ll start from the end. My baby boy had a fever, cough and an ear infection. Good thing we vaccinated him for the flu, right? As...
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Blog - Offer Yehudai, Co-Founder and President, talks about Private Pipes in the Third part of our video blog trilogy

Offer Yehudai, Co-Founder and President, talks about Private Pipes in the Third part of our video blog trilogy

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Blog - The Era of Mobile Video

The Era of Mobile Video

In the ad tech industry, every year is the ‘Year of X’.  We had the year of viewability, the year of data, the year of attribution...
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