White Nights Conference: Insights and Takeaways
White Nights Conference: Insights and Takeaways
Last week we had the pleasure of attending the 10 year anniversary of the White Nights World Games Conference in St. Petersburg. With many of the...
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A Guide to Buying Media on Mobile
A Guide to Buying Media on Mobile
Mobile media buying is on the rise with 67% of ad spend in the US market purchased via programmatic. In the 2016 Internet trends report, Mary...
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Mobile Publishers in the land of Deals and Data
Mobile Publishers in the land of Deals and Data
For an SSP, publishers are the main customers. They are also the platform’s primary users. As the industry matures, evolves and adds new layers...
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Mobile Ad Tech: From Gaming to Premium
Mobile Ad Tech: From Gaming to Premium
  Ad tech is a dynamic industry. Mobile ad tech is even more dynamic. Over the past five to ten years we’ve witnessed so much that I had to...
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